LORD Corporation, a global diversified technology and manufacturing company, has announced a new brand for its portfolio of electromechanical products: LORD Electromechanical Solutions.

As part of this new brand, LORD's Fly-by-Wire Systems France (FbW) brand will transition to LORD Electromechanical Solutions. LORD Electromechanical Solutions encompasses LORD's array of electromechanical products, including cockpit control systems and components, electromechanical actuation, active vibration control systems, sensing systems and components, and torque monitoring systems.

LORD acquired FbW in June 2016 – a move that positioned the global company for expansion into new markets and regions, and provided a major aerospace engineering and manufacturing presence in Europe. Rebranding the FbW division to LORD Electromechanical Solutions furthers the integration and aligns with the company's global brand.

"When we acquired Fly-by-Wire, we welcomed a new group of outstanding employees to LORD," said Joel Rood, President of LORD's Dynamic Systems Global Business. "While this rebranding to LORD Electromechanical Solutions offers a multitude of new growth opportunities and business benefits, it also signifies to our team members in France that they are an integral part of the LORD family."

Based in Saint-Vallier, France, LORD Electromechanical Solutions designs and manufactures cockpit controls and actuators, sensors, dampers, and electromechanical products, primarily for fly-by-wire systems on commercial fixed-wing aircraft, as well as rotary wing aircraft. A major supplier to the aerospace market for more than 30 years, the LORD division is one of three suppliers worldwide that can deliver a complete cockpit solution.