Cable Manufacturing & Assembly announces rebrand, changes name to Cablecraft Motion Controls

Cable Manufacturing & Assembly (CMA), a Torque Capital Group portfolio company, announced today that it has rebranded, introducing a new name and visual identity. At the center of this rebranding is the change of the company name to Cablecraft Motion Controls.

In August of 2021, CMA acquired Cablecraft, a leading designer and manufacturer of high-performance, critical application mechanical motion control products. This transaction brought together two iconic brands in mechanical motion controls creating a global leader in the design and manufacture of engineered motion controls.

A new singular brand reflects the leveraging of the combined capabilities, technologies and expertise to provide a broad portfolio of critical engineered motion control solutions to a market leading customer base.

Cablecraft President & CEO, Dan Pappano, commented, “We believe our new brand reflects our combined history and strong reputation for engineered solutions and product reliability, while being clear that we are safely propelling the world forward through our leadership in engineered motion controls.”

An updated logo, website and business collateral are part of the extensive rebranding. The new website highlights Cablecraft’s broad market leadership reflecting our brand promise of superior engineering support, guaranteed product quality, complete reliability, and excellent service.