Your Airframer sponsorship or Enhanced entry can now carry a promo video, shown on your page and played only when a visitor chooses to press play. If you already have one, send us the link and skip the rest of this page. If you don’t, read on — the tools have changed, and a professional 60-second video is now a desk job, not a production budget.
Your audience here is engineers and purchasers researching a supply decision. Clarity beats gloss every time. The videos that work are short — 60 to 90 seconds — and follow a simple arc: who you are and where, what you make or do, proof (the part, the machine, the approval, the aircraft it flies on), and who to contact. Show the actual product. A real machined component photographed on a bench carries more weight with this audience than any amount of stock footage of jets in golden sunlight.
One rule before the tools: everything in the video must be true. Your viewers are technical people with the directory open in the next tab. Claims, approvals and program references should match your Airframer entry.
The secret of AI video is that most of it isn’t generated — it’s assembled. You almost certainly already own the ingredients: product photography, CAD renders, a phone walkthrough of the shop floor, trade-show footage, your logo, your certifications. Gather a folder of your ten best images and clips first. Everything below starts from that folder.
Template-based editors such as Canva, Adobe Express or invideo will take your folder of images and clips, and their AI will draft a script, generate a natural voiceover, add captions and cut it to length. You review, reorder, and export. This is the right route for most suppliers, and the result is entirely made of your real material.
Tools such as Synthesia or HeyGen generate a professional presenter delivering your script — useful if you want a human face without filming one. Better still, film your own managing director on a phone: sixty seconds, one take that’s nearly right, and an AI editor such as Descript will remove the stumbles and clean the audio. A real face from the actual company outperforms an avatar with this audience.
The headline AI video generators (Google Veo, OpenAI Sora, Runway, Kling) can now produce convincing cinematic shots from a text prompt. Use them, if at all, for generic atmosphere — clouds, runways, abstract machining sparks.
Never generate footage of your own products, premises or people. A generated “photo” of a part you don’t make, shown to buyers who know what parts look like, is the fastest way to lose the credibility the video was meant to build.
Production houses now use the same tools and their prices have fallen accordingly. If you’d rather hand over the folder and the script, a professional will turn it round for a fraction of what video cost three years ago.
Sixty seconds is roughly 150 spoken words. This eight-line skeleton fits almost any supplier — replace the brackets and you have a script:
[Company] has been making [what] in [place] since [year].
Our [parts/services] fly on [programs or aircraft types].
We specialise in [the thing you’re known for].
[One concrete proof: an approval, a tolerance, a capacity.]
From [material/process] to [finished thing], under one roof.
We hold [certifications].
[One sentence on what makes you the safe choice.]
Find us in Airframer — or talk to [name] at [company].
Export at 16:9, upload to YouTube (an unlisted video is fine if you don’t want it on your channel) or Vimeo, and switch captions on — many visitors watch with the sound off. Put your company name on screen in the first five seconds. Leave out prices and anything that will date; a good supplier video should still be true in a year. Make sure you hold the rights to every clip and the music, and show nothing export-controlled.