Panasonic Avionics Corporation (Panasonic Avionics) today unveiled the future of airline passenger engagement with the launch of its new in-flight entertainment (IFE) seat-end system, Astrova, by Panasonic Avionics.
An Enhanced Passenger Experience
On board Astrova-equipped aircraft, every passenger will immerse themselves in cinema-grade 4K OLED screens with High Dynamic Range (HDR) for the best possible picture quality today. Passengers also will enjoy high fidelity audio through traditional wired connections or via Panasonic Avionics' award-winning Bluetooth technology. By seamlessly interfacing their personal devices to the IFE system, passengers can create a multi-screen, multi-purpose environment which they are accustomed to at home.
As an industry first, Astrova by Panasonic Avionics will provide dedicated 67W of USB-C power to fast-charge passenger devices including notebooks and laptops.
Panasonic Avionics' newest IFE seat-end solution also features programmable LED lighting that enhances passenger experience and enables airlines to optimize the cabin environment. Airlines can easily change the lighting to complement various phases of flight like food and beverage service. They also have the option to let passengers customize the lighting experience to their own personal preferences.
Maximizing Value to Airlines
Astrova, by Panasonic Avionics, redefines the role of the seatback IFE and reinforces its position as the most valuable opportunity for airlines to engage with their passengers. Because the average flight today is five hours, in-seat IFE offers a much longer dwell time than airline apps and other marketing channels. Astrova has been designed to provide significantly more opportunities to immerse passengers in an airline's brand experience for both single-aisle and twin-aisle aircraft.
It also will be augmented and enabled by Panasonic Avionics' global in-flight connectivity services. This allows airlines to easily personalize passenger content to engage them on a deeper level by providing access to passengers' personal subscription services and content such as Apple Music, Spotify, Netflix, Disney+, YouTube, and HBO Max.
To help airlines meet their sustainability goals, Astrova offers significant weight savings compared to other seat-end architectures, which will help airlines reduce fuel burn to help meet the airline industry's climate goals.
Designed with modularity, scalability, and flexibility in mind, Astrova addresses the needs of modern airlines operating in today's fast-changing market. Key hardware and software components can evolve over time to meet changing market requirements and satisfy ever-increasing passenger expectations. For example, a removable peripheral bar gives airlines the ability to easily add, upgrade or remove features such as USB power, Bluetooth audio, and other options.
It is also designed to be backward compatible with other Panasonic Avionics systems such as eX1, eX3, and NEXT, enabling operational commonality in areas such as media loading, spares and repairs for some line replaceable units, and cabin crew operations.
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