The measurement-focused business group established by Battery Ventures, and comprised of Audio Precision, GRAS Sound & Vibration, and imc Test & Measurement, today announced its new name and brand: Axiometrix Solutions.

The name "Axiometrix Solutions" is a direct reflection of what these industry-leading brands seek, both individually and collectively, to provide customers: true (axiom) measurement (metrix) solutions. As an added graphical element, "IO" is highlighted within the Axiometrix Solutions logo to represent the Input/Output of the signals being analyzed for insight.

The tagline "Sense. Measure. Insight." is a concise but descriptive view of the value delivered to the market. As a group, Axiometrix Solutions' product line brands provide the tools to help customers Sense a signal of interest by providing sensors to detect and acquire, Measure that signal by providing data acquisition HW and analysis SW to describe signal behavior, and through this process, derive Insight from the data and information acquired.

As a group, the vision for Axiometrix Solutions is to deliver Insight to customers who need to Sense, Acquire, Measure and Analyze their signals. More specifically, it is the organization's mission to use application knowledge, innovative engineering, and operational expertise to enable engineers, technicians, and researchers to move from challenge to insight.

The companies that comprise Axiometrix Solutions—Audio Precision, GRAS Sound & Vibration, and imc Test & Measurement GmbH—possess strong, market-leading brands and each will maintain that brand as a product line brand rather than a company one.

"One of the benefits of bringing multiple brands together is the ability to provide a much more complete solution to the customer than individual brands can separately," stated Mike Flaherty, Axiometrix Solutions Chief Executive Officer. "Having a unifying identity—in our case Axiometrix Solutions—as well as a singular vision, unites our brands in our mission to aid engineers, technicians, and researchers around the world in moving from challenge to insight."