LIFT by EnCore today announced the launch of its new Tourist Class Seating for Next-Generation 737 and 737 MAX airplanes.

Tourist Class Seating, available in-line and retrofit, is the first seat specifically designed to complement the 737 Boeing Sky Interior. The LIFT and Boeing collaboration resulted in a seat that is optimized spatially, structurally and aesthetically for the Boeing Sky Interior, which delivers an improved travel experience for passengers.

"We welcomed the opportunity to partner with Boeing to deliver a seat that perfectly complements the Boeing Sky Interior while setting the industry standard for comfort and reliability," said Tom McFarland, owner and chief executive officer of the EnCore group of companies. "We know that the industry is craving predictability and to that end, we are applying EnCore's proven track record for delivering on time, every time."

Tourist Class Seating maximizes passenger seating space, regardless of the pitch chosen by an airline, because it is specifically designed for the 737. Combined with the Boeing Sky Interior, the seats are designed to produce an open and comfortable environment in the main cabin. The seats have been ergonomically optimized and designed for maintainability and reliability, ensuring long term comfort and reduced cost of ownership. Currently in the design and certification phase, Tourist Class Seating will cover a comprehensive range of pre-certified options to suit an array of missions. The seat option is available now for airline engagements and is targeted for delivery in mid-2017.

"A seat designed in such close collaboration with an airframer is an industry first," said Alan Wittman, director, Seat Integration Team, Boeing Commercial Airplanes. "This collaboration will allow airlines and leasing companies to build on the success of the Boeing Sky Interior in a whole new way. It also means our customers will be able to better serve their customers and differentiate themselves in the marketplace."